How to Target Expensive Keywords in AdWords - On the heels of Google’s blow-out Q2 2011 earnings announcement last week, we wanted to find out what keywords demand the highest costs per click and are most competitive in terms of high search volume. The results of our research, as covered in Wired, TechCrunch, Search Engine Land and other news outlets, are illustrated in an infographic of the most expensive keywords.
Based on our research, the top three most expensive keyword categories in AdWords are:
Insurance
Loans
Mortgage
High-CPC, high-volume keywords in these categories are responsible for 97% of Google's billions in revenue!
If you're struggling to compete in a
How to Target Expensive Keywords in AdWords
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